This post is about the ad campaign I just created for a product that, once again, I didn’t have the luxury of choosing:
Equal® sweetener.
How to come up with crazy ideas for ad campaigns:
Get something that will present you with a series of totally random images (for instance, a newspaper or an image search engine). Even if there seems to be no connection with your product, create one. Some of the most brilliant ads are just off the wall like that! Quickly make note of or sketch your ideas as they come.
At some point, however, strategy must inform creativity. Research the product, company, and market, answering questions like the following:
“Why does our client need to advertise?”
“Who are we going to connect with, and what do we know about them?”
“What is the single, most effective message?”
That’s about all I’m going to say now, because real ads don’t get the luxury of disclaimers and explanations from the people who make them. I’ll take my chances and see if these ads hold their own.
Very clever. Nice work.
Well, you’ve certainly got the sesquipedalian vote! Let’s hope your teacher is one!
A ittle disconcerting not to see the actual product, but it’s a household word now, so not really necessary I bet. Where’d you get the photos?
Yes, I may have been a bit trusting/lazy with regards to product identification. But my teacher didn’t call it out. The images are from Getty, for which I as a student have a free subscription for educational work! I just fuzzed them out.
so clever, Rachel!
I LIKE IT!!