For my final project in Corporate Identity, I chose one of the logos I designed this quarter and fleshed out its applications to the level of a real company. The logo you see above is adapted from my art movement bouquets. I applied it to an existing tiny hotel in Luxembourg, whose name means “fine arts park.”
After establishing the logo, I created the stationery for the company.
Then I began working on a brand standards manual for the company. This is like a rule book that the designer writes to help the company maintain the strength of their brand. It specifies the colors, typefaces, and sizes they should use, and even shows what not to do with the logo. At the end of the manual, you’ll see five more touchpoints I designed in addition to the stationery.
This whole design makes me very happy – I want to stay there!!