The purpose of a sell-sheet is to thoroughly describe a product and sell it to retailers. In Advanced Digital Imaging, I created a series of sell-sheets for three products in a same line. I found these exotic chocolates in the ALDI special buys section. That’s part of ALDI’s draw – you never know what you will find for next-to-nothing, and it changes all the time.
Having selected my products, I proceeded to photograph the chocolate myself, which turned out to be a major personal breakthrough. I am somewhat terrified of complex camera settings and trial-and-error light placement. But my school afforded me high end equipment and two hours alone in a well-stocked studio where I began to actually have fun. Thankfully, the head of the photography department happened to pop in and add the one magic light to my setup, giving me the professional result I was hoping for.
Now I am wanting chocolate for some odd reason! And wondering if the chocolate melted under the lights?
I don’t think any of the lights were close enough to the chocolate for that to happen! A contingency I’m glad I didn’t have to consider this time. 🙂