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In the lead up to the 2010 Final Four basketball tournament, Coca-Cola Zero and the NCAA paired up in a marketing campaign that they called the Department of Fannovation. Anyone could submit ideas to improve the fan experience; one would be chosen and implemented during the Final Four.
As a class, we participated in this contest.
The first step was to come up with 3 ideas. Here are mine.
Next, we each chose our favorite idea and pretended that it had been chosen. We began developing logos for the idea.
After a lot of refining, this was my final logo.
Then, we began designing other pieces related to the campaign.
basketball-shaped webcams
Their packaging
Some web banners (these are actually the second frames of animated GIFs)
It looks like you actually printed your webcam box. True?
I did; it now has the honor of truly existing in space.
If you ever print a 2nd one…;-)