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As a fun twist, we paired up in Corporate Identity class and designed logos for each other. Everyone imagined what their future company (named after them) might be. My partner, Devon, wanted to own a high-end floral shop. These are the two logo options that I made for her.
It was suggested that the typographic floral details of the one on the right be exaggerated a bit more, and I agree (click to enlarge if you can’t see them!)
As for the one on the left… elegantly simple, or too utilitarian?
I think the one on the left could be saying “flower pot” but still needs a little help articulating it. I think the one on the right has more promise with making the flowered “j” more exaggerated as you suggested…though I can’t help but think that non-Slavs will probably struggle with the name of her shop! 😉