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Use all of the copy, and stay away from primary colors and kid scribbles! These were the main stipulations given to us by our Publication Design instructor, who used to be a primary school teacher herself. Apparently people who work with children receive too many communications that look as if they were designed for children.

Every year, the Leukemia and Lymphoma Society encourage schools to participate in a fundraiser. These accompanying manuals are distributed to teachers and administrators. Our class was given the text to be included and and a copy of last year’s manual (to make sure we actually improved upon it). This is my take on a few of the spreads.


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