In Print Production class, my only assignment was to design a promotional booklet for a real or imaginary company of my choice. I imagined a branding agency called Nonpareil. A branding agency’s job is to assertain the strengths and purposes that make the client unique. Then they create a visual system that communicates that identity, to be applied to anything involving the client. This seems to me an infinitely redemptive line of work. So as I came up with my body copy, I just started talking about how powerful it is when we call out destiny in people. It’s the same thing! If this were my company, we would use spiritual discernment to receive the Lord’s heart for clients. We really would be calling out destiny via logos, typefaces, and color schemes.
So… anybody want to start this company with me?